Search Engine Optimization Glossary A to D

SEO Glossary

A

Adwords- It is an advertisement program of Google that is used for keyword Pay per Click (PPC) advertisement system.

Algorithm- It is a mathematical formula or rules used by the search engines for ranking a website.

Alt Text- Alt Text or Alternative Text is a text that appears when you place your mouse on top of any image or picture. This text is placed in the form of a code for an image in an HTML page. The text is a brief representation of the image but not the actual description and is especially useful to people using speaking browsers.

Alta Vista-Search Engine, now part of the Yahoo! Network. It was rated as the largest search engine in 1995.

Anchor Text- Any Text or copy written on the Web page that works as a link.

Anchor Tag- An invisible HTML marker or target that allows a link to go to a specific point on a page instead of to the top of the page.
< a href="http://www.seo-help.com/" >This is the anchor text< /a >
(this example is copy pasted, any new eg. Would be great)

B

Back Link- Also referred as inbound link, it is a link from one website to another. This process is followed in order to get link popularity in search engine optimization.

Black Hat Practice- An unethical or illegal way adopted for optimizing the websites.

Blind Traffic- Low quality traffic generated through blind links i.e. by misleading advertisement, banners or spam that rarely generates any sale.

C

Cloaking-A process of keyword stuffing adopted by webmasters while optimizing a Web page, such trend is considered as spam by search engine but it seems normal to end users.

CPC- Cost per Click, it denotes the cost that is incurred by advertisers as site user click on their ad link
.
Click Through- A process of clicking on an ad link that leads to an advertisers’ website.

CTR-(Click Through Rate) - The amount associated for each click on paid ad that is to borne by an advertiser.

CSS- (Cascading Style Sheet) - A markup language that is used for an easy presentation or navigation while designing a website.

Copy- Text found on a Web Page.

Conversion Rate- It is the amount of conversion (product purchase, newsletter sign up, request for more information etc.) generated through a relationship between website and its visitors, which is often represented in the form of percentage.

Cross Linking- Number of websites linking to each other.

Cookie- Small information packets placed on your computer by a website.

D

DNS- (Domain Name System) - DNS is a system that translates Internet domain names into IP (Internet Protocol)  addresses.

Dead Link- Sometimes due to server failure or non existence of website or page, an Internet link can not lead to a website or a page, such link is termed as Dead Link.

Delisting- The removal of a website from a search engine's index, may be due to unethical optimizing practices or from a bug within the search engine.

Deep Link- Process adopted for site linking in search engine optimization where link is created to some other pages of distant website instead of its home page.

Deep Crawl-Google spider Googlebot visit the Web pages once a month, this process is termed as deep crawl.

Deliverable- Referred to products and it also denotes the expected result of services provided.

Dynamic Site- Database driven website that store information in database and delivers it based on users’ setting. Site can deliver information of users’ choice, use of advanced scripting language like PHP, ASP, Mysql make website easy to navigate and flawless.

Doorway Page- It is a Web page made for search engine spiders in order to get high search engine ranking. Doorway page spam Internet traffic by showing result for particular keyword/phrase but immediately redirect you to a different page or original website.

Directory- Search engine where websites are optimized manually without the use of any automated tools.

DMOZ- Another name for Open Directory Project, the largest human edited directory on the Internet and used by many for search engine optimization.