Search Engine Optimisation Glossary E to H

SEO Glossary

E

External Link- It is the process of building a link with any third party site for search engine optimization. In fact, internal or inbound link is preferred over external link but building a few relevant external links seems very useful for visitors.

Entry Page- Synonymous term for Doorway Page.

F

Flash Page- An artistic page that gives a branding image to a website. It is also called splash page and designing splash page with flash sometimes cause problem in search engine optimization.

Frames- A format of Web document where multiple, independent sections (frames) are used to make a single Web page. Each frame is built as a separate HTML file but are combined to be identified as a single section.

Filter Words- Common words like a, for, the, are ignored by search engines and are assumed to be irrelevant for consideration while optimizing a website, these terms are called filter word and stop word as well.

G

Gateway Pages- Pages designed exclusively to increase search engine ranking. These pages are also called bridge pages or doorway pages and are used for different purposes like duping search engine spiders to promote Web pages that are not search engine friendly such as use of frames, flash or to target the optimization requirement of specific search engine.

Google- World’s #1 search engine.

Google Adwords- Google’s PPC program. (give a link to Adwords)

Google Bombing- It is a term coined by Internet users for making an attempt to influence the ranking of a website in result listing page given by the Google.

GoogleBot- Google’s spiders that deep crawl all Web pages once a month.

Google Everflux- An abnormality seen in newly added Web pages where they quickly appear and then instantly disappear from Google page ranking.

H

HTTP- (Hypertext Transfer Protocol)
A network communication protocol for identifying, sending and receiving Web documents like text, graphic image, sound, video and other multimedia files on the World Wide Web.

Hidden Text- A technique used to incorporate more keywords during search engine optimization where both text and background are made same so that text becomes visible to search engine but not to humans.

Hyperlink- Simply referred as link, it is the navigation element that links one subject of the document to other subject of the same or different document.

HTML (HyperText Markup Language)
HTML is a basic software and authoring language used to create documents on the World Wide Web.

Header Tag- It is a tag that defines Title, Description and other Meta information of the Web page.