SEO Search Engine Optimization Glossary I - L

SEO Glossary

I

Index- A term used to denote database that stores all the Web information crawled by search engine spiders for each website.

Inbound Link- A Link received from site other than your own. It helps send more visitors to your website.

IP (Internet Protocol)- A packet-based protocol for delivering data across networks. IP with higher level protocol is called Transport Control Protocol (TCP), which establishes a virtual connection between a destination and a source.

IP Address- Internet protocol address is a unique number used by network devices to identify and communicate with each other on a computer network utilizing Internet Protocol standard.

Invisible Web- Web portion that is not indexed by search engines.

Internet Traffic Optimizer (ITO)- A person who optimizes the website not only for search engine but also focus on driving traffic from other sources like blogs, RSS feeds and articles.

J

JavaScript - A scripting language that can be embedded into the HTML of a web page to add functionality. Search engine spiders can not crawl the links prepared by using JavaScript and can cause obstruction for search engine indexing.

K

Key Phrase- Phrase means group of words conveying a meaning, so key phrase is the group of words that hits the website’s theme.

Keyword- It is a word that represents the business theme and used while searching for information on the Internet.

Keyword Density- It is the ratio between the number of keywords or phrases to the total number of words in a page. Keyword density is the major factor considered in search engine optimization.

Keyword Stuffing- It is the process of stuffing of keywords irrelevantly to be crawled easily by search engine spiders during site optimization. Major search engines consider this process as spam and penalize or ban the website
completely from search engine.

Keyword Ranking- Alternate name for search engine ranking.

L

Link Popularity- It is the measure of the number and quality of inbound links. Link popularity is an important factor that decides the search engine ranking of a website in search engine ranking page. Better the link popularity better will be the search engine ranking.

Landing Page- It is a specific Web page shown to site visitors when they click on advertised link. Content of landing page is made unique and is mainly used for search engine optimization or for paid search advertising.

Link Farm- Link farm is the set of web pages that have large amount of unrelated, useless links on their site. It is a practice followed during search engine optimization to increase link popularity and search engine ranking.

Log File- It is a file that maintains and records the activity on a Web server. It contains details like date, time of file accessed, who accessed the file, his/her IP address, HTTP status, bytes sent or received etc.  Log file is useful in searching targeted keywords in search engine optimization and in tracking search engine referrals.