Search Engine Optimization Glossary M - P

SEO Glossary

M

Metacrawler- A meta search engine that crawls other search engines to provide a summarized and easy to read information to its users.

Meta Search-A process of making further searches for any queries by a search engine to other search engines to provide most compiled and relevant information after sorting out duplicate and inappropriate information to searcher. Metacrawler is a meta search engine.

Mirror Sites- In order to get artificial relevancy of a site in different servers, multiple copies of a website is submitted, these copies of a website is called mirror sites. Search engine considers this act as spamdexing and remove these sites from search engine indexing.

Meta Tag- It is a tag in the HTML that provides information in a Web document and it is often used by search engine to index a Web page. The meta tag is placed at the top of the HTML in a Web page as a heading and it provides information like author, date of creation or latest update for the page, and keywords which indicate the subject matter. Two most important meta tag for search engine indexing are the keywords meta tag and the description meta tag.

N

Natural Listing- Also called Organic listing; it is a free or unpaid way of listing of website in a search engine result page (SERP). It is achieved by following different search engine optimization technique. Paid inclusion is often adopted to acquire natural listing in SERP.

O

Organic Listing- Link to Natural Listing

On-page Optimization- In order to make site most relevant to search engine, some modification in its keyword density, URL, title, headings, meta tags, hypertext link, body contents is done. This process is called On Page Optimization.

Off Page Optimization- To improve search engine ranking page, reformation of a website can be done by improving its inbound and outbound links. This technique is called Off Page Optimization.

One Way Link- A kind of link where link is received from a website but if reciprocal link is not created with that site, such type of link is called One Way Link. One Way Link is more valued than reciprocal link in search engine optimization.
Open Directory Project- Another name for DMOZ. It is the largest and most comprehensive human edited directory of the Web which is constructed and maintained by global community of volunteer editors.

Outbound Links- Links, which goes out from a website to another website is called outbound links and some believes that outbound links cause page rank leakage.

Overture- It is a Web search advertising company acquired by Yahoo in 2003. GoTo.com changes to Overture.com and today, Overture is known by a new name Yahoo Search Marketing.

P

Page Rank- Devised by Google’s founder Larry Page and Sergey Brin in 1998; it is a process of viewing importance or relevancy of a web page. Google places the websites on 0-10 basis on each page depending upon website’s quality or link popularity.

Page Rank Leakage- It is a SEO myth that considers if there is sufficient outbound links; page rank will be leaked or lowered, but SEO experts believe that it is just a speculation and never a proven fact.

Paid Search- It is an online marketing strategy that allows advertising the website (product or services) for guaranteed search engine placement by paying amount to search engine. In other sense, it is a way of purchasing traffic from search engine with an agreement of paying for each click on ad link made by the visitors.

PFI- It stands for Pay for Inclusion which is a synonymous phrase of Pay for Placement. This is the methodologies adopted by many search engines except Google that takes money for guaranteed placement of website in a search engine ranking page.

Pay per Call- It is an advanced method of advertising where advertisers have to pay per each call made by the potential customer and you do not even need a website for pay per call advertising, unlike in pay per click advertising.

Pay per Click- It is an advertising procedure followed in search engine marketing where some payment agreement per each click on given link is made between Search Engine Company and advertisers and advertisers will be charges according to the number of click made by the visitors on their site’s link.