SEM Search Engine Marketing Glossary R-S

SEO Glossary

R

Reciprocal Linking- To and fro linking between two websites in order to gain link popularity but it is assumed that reciprocal linking is of less importance in comparison to one way link.

Return on Investment (ROI) - It is the comparison of the money earned or lost on an investment to the amount of money invested. ROI facilitate to understand the benefits and effectiveness of a task performed by the amount you invested for doing that task and search engine marketing focus on ROI.

Ranking- The exact position acquired by a website in different search engines based upon theme based keyword or phrases.

Relevancy- Term that describes how accurate the contents are in terms of keywords or phrases that is used to search information on the Web.

Robot- It is a kind of browser program and just like a search engine spider that accesses Web pages.

Robot Text- This is a small text file that resides in your home page, search engine visits that file before crawling your website. It tells search engine spiders which file or directories they are not allowed to index and help you to prevent indexing of incomplete site as well as prevent exposing of files that you do not want listed.

S

Scripting Language- It is a programming language used to create scripts for a particular application domain. For example, JavaScript, Visual Basic.

Search Engine (SE) - It is the software and algorithms used to carry out desired searches on the Web. Major search engines favored by the people are Google, Yahoo and MSN.

Search Engine Marketing- Marketing strategy adopted through search engine optimization to gain prominent Web visibility and more traffic on website.

Search Engine Optimization - It is a process adopted to make any webpage potential enough to be listed at top in a search engine result page in order to get more traffic, increase sale of services and products.

SEM - Search Engine marketing.

SEO - Search Engine Optimization.

Search Engine Ranking- It is the position acquired by a website in a search engine result page when a search is made by using keyword or phrase.

Search Engine Result Page- Web page that shows list of result based upon the keyword that is used for search.

SERP- Search Engine result Page.

SEO Company- Company, that provides search engine optimization services.

SEO Copywriting- SEO copywriting is to prepare a persuasive content by using relevant keywords for the website that not only tells high about website’s services but also focus on improving search engine ranking.

Spider- It is a software program that automatically discover, download, analyze and index web pages for its associated search engine.

Splash Page- A specific page that appears before the home page. Generally, it is a graphical representation to the site that ultimately leads the visitor to the home page. It is prepared by using Macromedia Flash technology and is often called as Flash Page.

Stop Word- Also termed as filter words, it includes terms like a, for, the, which are ignored by search engine and considers inappropriate for relevancy calculation.

Spam- Generally, term signifies junk mail but is search engine optimization, it relates to sending irrelevant, inappropriate, useless information or messages to search engine with an aim of securing good search engine ranking. If spamming is recognized, website will be penalized or banned completely from search engine.