|Search Engine Optimization Management - SEO Myths
Yes, you need to be on top to drag peoples' attention but if you are listed at top for wrong reason, then what would be the use of that success. There are some SEO companies that just make false promises, follow unethical way of site optimization, take you on top today and make your site banned from search engine tomorrow. So, have enough research before investing your money for site optimization.
Our SEO services are authentic and we strictly follow ethical, white hat practices to deliver quality, result oriented SEO services that can bring more return on your investment.
4. SEO - Just A Deception
Gone are the old days where simple mode of advertisement campaign yielded enormous results but today, all advertisements need technical touch to become more effective. It is the reason SEO is selling high these days and is delivering better result in search engine marketing over-shadowing the myth that SEO is just a deception. Search engine marketing has become a potential tool for marketing campaign in comparison to both online and offline marketing approach.
5. SEO Experts Are Very Expensive
Some people may think that getting website optimized is very expensive since SEO professional charges too high. But this is not true and approaching ad campaign through SEO is quite cheaper than other mode of advertisements like banner ads, direct mail, email marketing and print advertising provided, you approach the SEO companies who are the real heroes of the battlefield. For example, SEM deliverables are half the cost of keyword banners campaigns and SEO can provide specific measurable results.
6. Once You Achieve Good Ranking, There Is No Need to Change Your Website
People often assumes that once you achieve that high rank, it is done for ever, but it is not true because search engine positioning is just like a trial and error method and your near competitor are always looking to move ahead of you, it is the reason why we see constant changes on ranking even at the difference of an hour. Site rank is not permanent; in order to retain the position, site must need constant maintaining, positioning, monitoring and tweaking.
7. SEO Traffic Isn't Of High Quality
It is considered that SEO traffic is not of high quality in comparison to other integrated marketing campaigns like TV ads, email, direct ads but to go ahead with the process you need handsome amount of money. So if you have limited budget and need a better exposure, then SEO is the best option available today which can bring potential buyers more effectively than any other costly campaigning approach. If your site is well optimized then it can generate more business leads and sales within the short period of time.
8. In-House SEO Is Cheap
Getting things done by single person may sounds cheaper than hiring a group of SEO professional but when you hire someone in house, you have to pay them on hourly basis per each kind of work but when you hire a team, a flat deal is finalized to look upon the overall project and most SEO firms have specialists who write, submit, redesign sites, post pages, etc. which is cost efective, save your time and retain quality too.
9. Money Back Gurantee Service
Many SEO Companies offer money back gurantee and people take up their services without reviewing their work quality. They may say that your money will be returned if there is no outcome of result but remember, no such processes work for SEO since it is an ever-changing process and you can not predict the exact result where and when your site will be visible on the Internet. So be selective, choose reliable professional before investing your time and money for optimizing your website.
10. Write Contents With Correct Keyword Density And Your Site Will Rank High
To rank well in major search engine like Google and Yahoo, you need both off-site SEO as well as on-site SEO. Keyword density may work for some extent but unproportionate use of keywords may lead to the complete ban of website from search engine.