Affordable Web Site Optimization

Things that shouldn’t be done while optimizing your sites for search engines

Dont’s

Stuffing Keywords
Someone has said “Everything too much is bad”, this sense fairly matches in SEO techniques as well. Most of the webmaster tries to stuff keywords into Meta tags in an urgency to secure better placement in search engine, but search engine will strictly consider this stuffing as spam and penalize the website.

Excessive Linking
Linking to some other website is highly preferable as it helps rank high in search engine but excessive linking will create unrealistic approach among visitors and search engine will denounce such practice.

Hidden Text
Hidden text is another dangerous spam regarded by search engine. People often create main theme of the website in hidden text form by making text color as similar to that of background or by creating a layered text with indexing and making extra text at the bottom to be picked by search engine. But, search engine is potent enough to detect all such spamming and can disqualify your site for search engine.

Cloaking
Cloaking is a process used in Search Engine Optimization to determine which search engine spider is visiting a web page and then provide it with optimized page for its algorithm. But cloaking is often used as black hat technique in order to secure high rank in Search Engine, where content submitted for search engine spiders are different from what appears in user’s browsers. When user goes for searches they are shown almost related links and when user click on those links, something different will appear. It is a major factor why some sites are banned by Search Engines.

Redirectional Script
Many website redirects the visitors to some other pages as soon as they enter the website and some pages are made as such that they contain nothing relevant to the site and linked to unrelated searches. This is one of the black hat practices that never follow the SEO guidelines, terms and conditions, search engines are meant to yield accurate and relevant information and make money by doing so, hence any such uncompromising tactic will result in complete expulsion of your site from search engine index.

Repeated Direct Submission of site to Search Engine
Search engines have many webcrawlers that fetches the site and list them in search engine,once you submit your site to search engine, you must not directly submit the site again and again since search engine will regularly check the site for updates and based upon its contents, site will be ranked in search engine but if you make a repeated submission, there is chance that search engine will dispel your site from its index.